Face-to-Face Meetings = More Ideas
April 16, 2013 Leave a comment
Do we really need to meet face-to-face? Virtual meetings and electronic communication promise efficiency and the ability to communicate and do business without regard to geography; a geographically dispersed workforce is a reality for many businesses. However, recent research shows that when it comes to innovation, specifically in the quantity of ideas generated, face-to-face meetings are significantly better than virtual meetings.
In a 2012 study by the Meetology Group, face-to–face pairs generated 30% more ideas than virtual pairs (phone or video). The face-to-face pairs also had ideas of slightly higher quality and variety. But, interestingly interacting face-to-face did not significantly improve the social experience of the meeting.
So, what does this research mean for your business?
If you want to maximize idea generation–to think of new ways to solve problems, to generate ideas for new opportunities or to proactively consider problems and issues that may arise—meet face-to-face for better results than a virtual meeting.
What has been your experience in face-to-face vs. virtual meetings?