7 Lessons Learned in My Book Launch

For those of you who like details (and maybe are considering doing your own book launch), let me summarize what I have done in the past 2 weeks:

1.  Had an online Virtual Book Party and Giveaway (11/15 – 11/30)

2.  Had a 1-Day Amazon Best Seller Campaign (11/30)

3. Used Targeted FaceBook ads (Pay Per Click)

Both #1 and #2 were shared via email (about 80 emails for #2) and via Facebook, LinkedIn and Twitter.  I also created a Facebook Event for the Book Party and Giveaway.  The one day campaign was not started until about 8:30 AM on 11/30.

1-Day Amazon Best Seller Campaign: 11/30/2010

It’s the last day of my Online Virtual Book Launch Party and Giveaway and I have a valuable offer that includes a special free gift for you. I also have a favor to ask.

Here’s the short version, with pictures:  Why Buy Diane’s book by Midnight

Here’s the details:

First, the special free gift . . .

A Special Report eBook: “Dealing with People Who Drive You Crazy!”

Book Party and Giveaway!

And the winner is . . . Chuck Carstensen (comment #26 as selected by random.org)!

Click here for 11/30 Last Day Special

To celebrate the launch of my new book,

Small Talk Big Results: Chit Chat Your Way to Success!

I’m hosting a virtual book party including a prize giveaway THROUGH 11/30!

Giveaway:  “Chat Pack” (book, Altoids Breath mint tin, $10 Coffee Gift Card)