7 Lessons Learned in My Book Launch

For those of you who like details (and maybe are considering doing your own book launch), let me summarize what I have done in the past 2 weeks:

1.  Had an online Virtual Book Party and Giveaway (11/15 – 11/30)

2.  Had a 1-Day Amazon Best Seller Campaign (11/30)

3. Used Targeted FaceBook ads (Pay Per Click)

Both #1 and #2 were shared via email (about 80 emails for #2) and via Facebook, LinkedIn and Twitter.  I also created a Facebook Event for the Book Party and Giveaway.  The one day campaign was not started until about 8:30 AM on 11/30. Read more of this post

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