What a Brand Idea!

Ahh. . .unstructured time to think, to dream, to write. . .gotta love these 4-day holidays!

I’ve had time to work on the homework (actually, work ahead!) for the Apprentice Program of the National Speakers Association-Minnesota Chapter.  http://www.nsa-mn.com/ipsd.php

One suggested activity was to answer 8 questions to determine key concepts that define your message.  The questions are from Meryl Runion’s Brand Aid:  http://www.speakstrong.com/articles/speak-strong/brand-aid.html

Answering these 8 questions made me dig deep into myself, what I value and what value I can provide.   I found it to be a worthwhile exercise that I will probably repeat from time to time as I refine my message.  If you want to focus in with laser-like power on your message, I highly recommend thoughtful consideration of the 8 questions!

Below are my answers to the questions (more guidance on each question is given at the above website):